SCMP BusinessAI 繁中編譯5/10 10:00 (HKT)
Temu 風靡全球——但這款購物App是否已鋒芒不再?

2023年2月,平價購物平台Temu以最張揚的方式登上世界舞台:成為有史以來最年輕、買下超級碗廣告時段的品牌之一。「下載Temu App,像億萬富豪一樣購物」,一把聲音在這段30秒廣告中宣稱……
由 AI 自動翻譯自英文原文(保留香港新聞術語規範)
英文原標題:Temu took the world by storm – but has the shopping app lost its thunder?
英文原摘要:In February 2023, the budget shopping platform Temu announced itself on the world stage in the brashest way possible: becoming one of the youngest ever brands to buy a Super Bowl advertising spot. “Download the Temu app and shop like a billionaire,” a voice proclaimed in the 30-second commercial, as